Wow, where did this concept come from? I never heard about it till Mark saw it on the MyUpperWest.com:
ivivva athletica, the kid/youth arm of Lululemon, is opening a store/showroom at 215 W. 83rd (between Amsterdam & Broadway). This space was previously home to Bruce Frank Beads.
The tagline for ivivva’s website is “dancewear and activewear for girls.” Nina writes they cater to girls 4-14 years old.
This may be their first store in the US — all their other locations appear to be located in Canada.
Reports are they’re opening tomorrow (Thursday, 8/2), although it might just be a soft-opening.