friends & family deal at apple seeds’ new uws location

From: Kimberly Turck <>
Date: Thu, Oct 20, 2011 at 10:43 PM
Subject: friends & family deal at apple seeds’ new uws location

Because I love all of you…this hot off the presses so I know ALL of the 50 passes are still available.  Let me know asap if you’d like the f+f discount for the new apple seeds location.  I’ve frequented the 25th location twice already with Noemie and it is BEYOND FABULOUS so I know the UWS location will be just as fantastic.



Sent: Thursday, October 20, 2011 10:24 PM
Subject: friends & family deal at apple seeds’ new uws location


Hi everyone

We have really exciting news about apple seeds that we want to share with our family and friends.  I am sure one of us may have blabbed about this to you — and if we didn’t chew your ear off about it in the past (lucky you) we are about to now…

We are beyond thrilled to tell you all that we are opening our second apple seeds NYC location on the Upper West Side!  This has been in the works for a long time and it is finally happening – in winter 2012. We are all as ridiculously ecstatic, busy and a bit anxious (in a good way) as when we opened our first apple seeds exactly five years ago.

Our UWS location is located at 200 West End Avenue between 69th and 70th in the retail space of a gorgeous new residential building.  Our illustrious neighbors are CVS, a dry cleaner and a wine store…could it be more perfect?

The space is 8,000 sq ft and will have an indoor playground, 5 classrooms, birthday parties, camp, events and more.  We are basing the design on apple seeds 25th Street, but we are like kids in a candy store, thinking of ways to update our new home.  We are crazy excited to be doing this all over again, joining a new neighborhood and getting to know a whole new set of families and kids.


So many of you have so graciously told us about friends, family members, co-workers, etc. that live on the UWS (and since we never wrote down who you said actually lives there), we decided to create a friends and family discount for our friends and family’s…friends and family.

We put aside 50 apple seeds memberships to give to the people on this email list to forward on and offer to their friends and family.  These 50 memberships get the following:

$150 off playground membership

20% off classes

a free membership to apple seeds 25th Street until the UWS opens

(here’s the friends and family part) 

they will also get 3 additional months of membership tacked on to their year-long sign up (15 months instead of 12 months)


This is sounding like such a sales-y email.  That is the last thing we want.  We hope you know that whenever you refer any friend or family member to apple seeds that we would always treat them with (extra) love.  We are attempting to find a way to say thanks in advance for all the support you have already given us and the fact that so many of you have already told us about all the people you are going to tell about apple seeds UWS.  We are creating any easy reason (besides being great friends) to pass this news around.  We thank you from the bottom of our hearts.


Alison, Allison, Bobby & Craig





About valeriegerstein

A former online media professional, I am home, on the Upper West Side, with my 2 gorgeous girls, Mia and Liza and their wonderful Daddy, Mark.
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